Oracle Mobile Application Framework for a More Engaging Customer Experience

March 25, 2015


Oracle Mobile Application Framework (MAF) within JDeveloper provides a feature-rich framework for mobile application development under the umbrella of Java Technologies. This widened the paradigm for mobile application development because it had always been a problem to develop an application for such multifarious handheld devices where the challenges to create one for each device type is unique. Oracle tried to bring some uniformity that leverages existing knowledge and investment into developing multifaceted applications. MAF apps are portable for mobile operating systems like iOS and Android-powered devices.

Oracle MAF leverages a component-based development approach to create rich user interfaces across multiple platforms and devices. The application logic is written in a centralized framework, so there’s no need to learn a new programming language for each platform.

Oracle MAF enables developers to build and extend enterprise applications for mobile operating systems from a single code base. Based on a hybrid mobile architecture, MAF supports access to native device services, enables offline applications, and protects enterprise investments from future technology shifts.

At the Oracle OpenWorld 2014 (Moscone Center, San Francisco), Oracle announced the New User Interface Design System used by Oracle’s cloud applications and cloud services and available for customer-developed applications. The new UI design principles deliver elegant user interfaces and experiences for web and mobile applications. Oracle MAF uses open standard technologies to develop applications that can access native device services like cameras, GPS, contacts, etc.

MAF Architecture

Simplify Enterprise Mobility with CRMIT Solutions

Large and mid-size enterprises are seeking to mobilize their IT infrastructure to enable customers to access these applications through their mobile devices. Ever since deploying its first Mobile CRM solution in 2007 for a large enterprise, CRMIT Solutions has constantly been refining its offerings in sync with the ever-demanding requirements of the customers and emerging markets.

CRMIT Solutions expertise lies in developing mobile applications using the Oracle MAF platform to leverage the full capabilities of the Oracle ecosystem – a framework using open standard technologies like Java, HTML5, JavaScript, and CSS to develop applications and leverage native device services, including calendar, camera, GPS, contacts, etc. This gives the flexibility to provide a uniform user experience across devices such as iPhones, iPad, Android, etc.

CRMIT Solutions’ team currently includes trained MAF consultants to support modern smart devices. In addition to effectively using the features and capabilities of MAF, CRMIT Solutions also understand the importance of the non-functional aspects of a MAF-based solution, optimal UX, and security. This ensures that its mobile applications are adopted easily by users, resulting in quick ROI.

The Mobile Application Framework allows one single code base and adapts natively to the various mobile operating platforms like iOS, Android thus simplifying the development experience for users and, more importantly, extending data security and key functionalities in the future – including  Mobilytics, Data Cloud (Data-as-a-Service).

Key Features

1. Develop once, and deploy to multiple mobile devices and platforms, including iOS and Android
2. Choose your preferred development language, Java or JavaScript
3. Leverage over myriad components for simpler development of richer user interfaces
4. Accelerate development through visual & declarative application development
5. Choose your preferred IDE – Oracle JDeveloper or Eclipse
6. Access native device services, such as phone, SMS, camera, GPS, and more
7. Integrate both on-device and browser-based mobile interfaces into the same applications

Key Benefits

1. Leverage existing skills to develop mobile applications using open standard technologies (Java, HTML5, JavaScript, CSS)
2. Supports both real-time and offline data access
3. Offline support using SQLite – encryption included
4. Build secure mobile applications with end-to-end encryption on a proven platform
5. Reduces the development and maintenance costs


Creating a mobile application has its own challenges due to OS nonuniformity, device variation, etc. Oracle MAF provides a whole new perspective in leveraging developers’ existing knowledge of Java, XML, Web services, HTML, CSS, etc. JDeveloper with Oracle MAF features will definitely leverage productivity for professional developers at the same time, a fun time for those geeks who neglected this arena for so long. So, Happy Coding!

Thus Mobile Framework will allow organizations to create a cross-device application that will reconnect their customer workforce to their enterprise system, with the convenience of any time, anywhere processing, empowering them to manage their own information on their mobile devices. As the workforce reconnects, a natural increase in data accuracy and optimization of workflow process response times occur.

About CRMIT Solutions

CRMIT Solutions is a leader in transforming businesses with cloud-based Customer Experience (CX) solutions on sales, service, marketing & social cloud. CRMIT Solutions is committed to providing customers with the best service in the industry. Everything we do – every order, every delivery, every service, every offering – centers on the satisfaction of our customers and making them more efficient at what they do.


Naga Chokkanathan
Senior Director – Corporate
CRMIT Solutions

Tags: cloud, Cloud Computing, cloud oracle, cloud platform, Java, Mobile, mobile experience, Oracle, Oracle cloud

0 replies on “Oracle Mobile Application Framework for a More Engaging Customer Experience”

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Oracle Mobile Application Framework provides a feature rich framework for mobile application development under Java Technologies.It has many good features as you mentioned here very well. Good post.

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