Recently we started building a mobile application for one of our CX clients. During the requirements gathering face, we asked for their brand guidelines in terms of user experience. Our customer was surprised. Their response...

[caption id="attachment_2619" align="aligncenter" width="572"] Image Reference - Biztegra[/caption] Modern Marketing implies marketing Machines. Business is social. Business is marketing. Marketing is social. In 2014 our programmatic speech at the consumer averaged 4000 messages per day,...

Customer experience is a term getting prominence in the previous few years, thanks to the changed expectations from customers who started demanding from organizations. This meant the driving seat was getting changed to customers instead...

[caption id="attachment_2568" align="aligncenter" width="611"] Image Reference - ACSI[/caption] A digital native is a person born during or after the general introduction of digital technologies, says Wikipedia. They interact with digital technology from a very young...

Oracle Sales Cloud puts modern sales professionals ahead of the game with tools that help drive the sales processes of the future. Mobility Oracle Sales Mobile helps sales executives and sales operations increase sales revenue,...

The way customers buy has changed. It doesn’t matter which product or service you sell; your customers have changed their expectations and purchase process already. Whether you are prepared for it or not, they expect...

See it as an IT revolution or the Mobile one; the way people communicate and make decisions has changed so is the need to change the sales process. Even though the Sale Goal remains the...

Marketing budget leads generated, deals closed sales credits. These are the terms normally heard when we talk about Marketing & Sales teams and their contribution toward revenue generation. It’s very important to break down sales...

People spend hours and hours on social media conversations every week. What do they do exactly? Not even 10% of the people actually participate in these conversations; among those, only 1% create content. All others...

It is very much agreed upon by most businesses that Mobile is where the future of business lies. Talking about Mobile devices, names such as Google, Apple, and Microsoft are quite synonyms. Thanks to their...