Amplify Performance with a Disconnected Mobile App for Oracle CRM On Demand

October 1, 2014

Mobile enabled Oracle CRMOD

It is very much agreed upon by most businesses that Mobile is where the future of business lies. Talking about Mobile devices, names such as Google, Apple, and Microsoft are quite synonyms. Thanks to their ever popular Operating Systems (OS) and insanely growing applications at their respective app stores.

In recent years, one other name that has made its way into the mobile world is Oracle. Yes, you read it right; Oracle it is.  It may come as a surprise to some, but Oracle had it in them for almost half a decade.

Ever since they introduced their now famous development framework, Application Development Framework (ADF), they seem to have set their sight on the Mobile platform.

CRM On Demand Mobile Capabilities

Oracle’s ADF Mobile is their framework, part of Fusion Architecture that would, in the future, make all of their Fusion-based Applications mobile enabled.

In their own words, “Oracle ADF Mobile enables developers to build and extend enterprise applications for iOS and Android from a single code base. Based on a hybrid mobile architecture, ADF Mobile supports access to native device services, enables offline applications, and protects enterprise investments from future technology shifts.”

Currently, it is iOS and Android enabled and works with HTML5-enabled browsers. This, alongside other mobile-based Javascript frameworks such as JQuery Mobile, Knockout Mobile, etc., is bound to make Enterprise applications more responsive and intelligent.

It seems that Oracle’s investment in making all of their enterprise applications mobile enabled is to answer that one big question “Why can’t I get important data when I am on the move?”.

Especially in the CRM world, imagine Sales Reps having their customer data handy on their mobile devices and Sales Managers being able to track their Field Reps Geolocation for increased transparency.

Two of Oracle’s prominent CRM products on the Cloud, Oracle CRMOD and Oracle Sales Cloud, are already mobile-aware. One can use them on a mobile device with the same ease and UX as on their desktops.

One of the interesting features worth waiting for is the Offline/Online capabilities. It is said that business users can use the application in the offline mode and synchronize their data once they are online.

It is also learned that Oracle CRMOD, presently in its Release 26, is being upgraded to have some exciting new services on Restful APIs to make integration of custom apps on mobile devices possible.

When discussing about CRM space, it is unfair to not mention Sales Force and their new Sales Force1 mobile platform.

Salesforce seems to have taken the fierce competition well; this new platform of theirs seems quite naïve as yet but is progressing well with each release.

Presently it seems Oracle is ahead of the game with their Disconnected Behaviors and Security options capabilities already enabled in some of their fusion applications.

There are serious comparisons being made between 2 platforms, and only time will tell who will emerge as a winner. But one thing is certain; businesses now can look forward to being mobile-empowered and see their businesses serve their customer better.

About CRMIT Solutions:

CRMIT Solutions is a leader in transforming businesses with cloud-based Customer Experience (CX) solutions on sales, service, marketing & social cloud.


CRMIT Solutions has achieved Oracle PartnerNetwork (OPN) Specialized status for Oracle CRM On Demand.

“This Specialization reinforces our capabilities, dedication, and commitment to Oracle CRM On Demand. Having completed over 100 customer implementations across numerous verticals using our CRM++ applications for CRM On Demand, we have been able to help bring business value to our customers. Our expertise has helped us become a virtual extension to the Oracle sales and technical teams,” says Vinod Reddy, CEO, CRMIT Solutions

Testimony to Customer Excellence
CRMIT Solutions is committed to providing customers with the best service in the industry. Everything we do – every order, every delivery, every service, every offering – centers on the satisfaction of our customers and making them more efficient at what they do.

Inputs from
Deepak H Andeli
Business Consultant-CX/CRM Industry Solutions
CRMIT Solutions

Tags: #oow14, CIOREVIEW, CRM/CX, Customer Experience, Mobile, mobile experience, mobility, OOW, Oracle cloud, oracle cloud world, oracle crm, Oracle Fusion CRM, Oracle Open World, Oracle Open World San francisco, Oracle Partners, oracle sales, Oracle Sales Cloud

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