The client is Asia’s leading communications technology group with a presence across 21 countries. They are the largest mobile network operator in Singapore. It controls a significant market share in the Australian region. Besides core telecom services, they provide an extensive range of digital solutions.
Migrating from the legacy CRM to Salesforce to achieve the following:
- Building a single customer engagement platform for sales and marketing professionals from different business units, with real-time Customer360 view
- Enabling “new ways of working” for both sales and marketing personnel, by implementing the best practices of customer engagement
- Building a seamless integration capability so the solution is not only powered by its own data and capability but can also leverage the existing technology assets and data
- Leveraging native AI and analytics capability to enable data-driven decision-making, intelligent insights, and predictive analysis
CRMIT implemented the below solution/SF modules to achieve business agility.