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Enabling Customer Experience (CX) with email integration to Oracle Fusion CRM

March 28, 2013

CRM++ Email Workbench now leverages the extensibility of Oracle® Fusion CRM framework for delivering effective customer service in addition to its existing integration capability with Oracle® CRM On Demand

CRM++ Email Workbench provides a comprehensive solution to manage, capture, collate, respond and distribute important customer email activity all within the CRM system. Every update, development and opportunity is immediately shared with appropriate team members, without having to manually update or append any new information. One of the key features of the new CRM++ Email Workbench is the ability to link prospect and customers emails with your CRM data so you have better information about your interactions with customers. The seamless automation of service requests and one-stop email communication aids better visibility and accessibility to all customer information and emails within the system.

Customer experience is a set of perception, a customer has with a company throughout the buying and owning interactions. Positive Customer Experience (CX)s enable businesses to attract more, retain more, sell more, sell for more, and do more.

CRMIT Solutions, an Oracle® Platinum Partner with specialization in CRM On Demand & Fusion CRM announced this new release as a part of its continued efforts to add service management features to Oracle® Fusion CRM. The Service Management solution includes the CRM++ Self Service Portal, Computer Telephony Integration and the Email Workbench that compliment and bridge in as service side features for Oracle® Fusion CRM.

CRM++ Email Workbench provides customer centric organizations to link prospect and customers emails with the CRM data for a 360° view of customer interactions. The Email Workbench also eliminates the switching between email programs and CRM modules, which always has been a challenge.

While CX isn’t just about technology, enabling great Customer Experience (CX)s at scale does require a wide range of software solutions and Oracle® is one of the only Customer Experience (CX) vendor that can claim it has every capability mentioned within a comprehensive Customer Experience (CX) portfolio offering, including Oracle® CRM On Demand and Oracle® Fusion CRM. The CRM++ Email Workbench 2.0 integration support for these offerings showcases our focus and commitment to extend the Customer Experience (CX) expertise to our existing and potential customers

CRMIT is meeting the Customer Experience (CX) challenge continuously, by offering to our customers the knowledge, resources, and tools to identify their unique Customer Experience (CX) challenges and by helping to develop strategies to address those pain points. The CRM++ suite of products which include Self Service Portal, Computer Telephony Integration, Email WorkBench and Social CRM++ are some of initiatives in this area

Tags: Customer Experience, customer Experience Management, email integration solution, email integration tool, email workbench

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