Enhanced Customer Experience With Oracle CRM On Demand

October 1, 2014

Oracle CRM On Demand

Oracle CRM On Demand is a cloud-based CRM solution designed to provide highly efficient business processes to sales, service, and marketers. Its sophisticated configuration-based approach allows business users to control system behavior without relying on expensive integrations. Users can use standard objects such as Accounts, Contacts, Leads, Opportunities, Tasks, Appointments, and Service Requests and extend them with new fields and new objects. It has a powerful workflow mechanism that is used for automation and an analytics engine that allows business users to design and view reports and dashboards as per their business requirements. These features are available in a highly reliable and secure oracle cloud solution.

In addition to these standard features, customers are also able to extend these with the flexible integration architecture of Oracle CRM On Demand. It allows web, mobile, and other applications to interact with the CRM data by using standard web service calls. CRMIT has worked with a number of customers implementing more than 100 unique integrations, along with many applications that complement Oracle CRM On Demand’s default features.

Oracle CRM On Demand features

Organizations are using Oracle CRM On Demand to deliver the best Customer Experience for their customers. They start this process by identifying the existing business requirements and mapping them to Oracle CRM On Demand’s components. Whatever can’t be satisfied with these components is either configured or integrated. This results in a powerful solution that maps with existing business processes.

Oracle CRM On Demand also well integrates with other Oracle CX products such as Sales Cloud, Service Cloud, and Marketing Cloud. For example, a customer may use Oracle CRM On Demand for sales and service features and use Marketing Cloud for marketing features. In this case, a standard-based integration is built between these two systems, which synchronizes the required base data and makes the relevant information available across systems. This flexibility means a lot as customers have the opportunity to pick and choose the modules they need from different CX components, and they can orchestrate the best customer experience.

Oracle’s roadmap for this key product provides exciting insights. The recent introduction of an improved user interface has helped in improving user adoption. New releases are planned on a regular basis with many interesting features. This shows Oracle’s commitment to making Oracle CRM On Demand an important component of their CX offerings. With the introduction of Oracle Platform as a Service offering which will make Oracle CRM On Demand integrations a breeze, this product is all set to reach new heights in supporting organizations to provide the best experience to customers!

About CRMIT Solutions:

CRMIT Solutions is a leader in transforming businesses with cloud-based Customer Experience (CX) solutions on sales, service, marketing & social cloud.


CRMIT Solutions has achieved Oracle PartnerNetwork (OPN) Specialized status for Oracle CRM On Demand.

“This Specialization reinforces our capabilities, dedication, and commitment to Oracle CRM On Demand. Having completed over 100 customer implementations across numerous verticals using our CRM++ applications for CRM On Demand, we have been able to help bring business value to our customers. Our expertise has helped us become a virtual extension to the Oracle sales and technical teams” says Vinod Reddy, CEO, CRMIT Solutions

Testimony to Customer Excellence

Inputs from

Naga Chokkanathan
Sr. Director – Innovations
CRMIT Solutions

Tags: Customer Experience, Enhancement, social cloud, With Oracle CRM On Demand

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