Oracle Fusion CRM in the Cloud

October 12, 2011

Oracle launched the most advanced CRM in the cloud, Oracle Fusion Customer Relationship Management (CRM) and introduced Oracle’s enterprise-grade CRM cloud applications in the OOW, 2011. This would bring in a lot of demand as going forward everything would be on cloud, making it more accessible and flexible. 

  • Oracle Fusion CRM Cloud Service delivers best-in-class CRM to organizations with the following features:
    • Integrates Sales territory management with quota management to help Sales organizations optimize resource allocation.
    • Combines customer and product master data information with all CRM processes – a first for cloud based CRM solutions.
    • Delivers a consolidated customer center for all CRM business processes that is supported by a common 360 degree view of customer information.
    • Helps sales people focus efforts on solutions that the customer needs with white space analysis of targeted customer products.
    • Improves lead generation processes by managing customer dialogs with multi-stage campaigns and standardized lead qualification processes.
  • Oracle’s enterprise-grade CRM cloud applications offer the advantages customers expect from SaaS, without the limitations of older SaaS CRM solutions. They deliver the power of Oracle’s most advanced applications in a simple subscription pricing model with no hardware or software requirements.
    • Delivers the power of Oracle Fusion Applications in a simple subscription pricing model with no hardware to buy and no software to support.
    • Oracle’s Cloud Services are built on Oracle technology and support customers’ choice of deployment models by offering portability between the public cloud, private cloud and on-premise deployments.
    • Organizations can start with one module and grow to a full suite over time.

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