Oracle Announces Leading ISV Integration With Oracle Sales and Marketing Cloud Service

October 5, 2012

More Than 100 ISVs, including Big Machines, Marketo, and Xactly, now Provide Integrated Offerings to Help Maximize Sales and Single Customer Viewpoints.


News Facts

• Demonstrating its continued commitment to business value via open standards and the cloud, Oracle today announced that more than 100 leading ISVs are integrating into the cloud with Oracle Sales and Marketing Cloud Service, a service available through Oracle Cloud.

• For the first time, Oracle Sales and Marketing Cloud Service users can choose from a wide array of directly integrated third-party solutions, providing a new level of choice, seamless deployment, and a single view of customers with preferred implementations.

• Top partners, including ActivePrime, Avaya, BigMachines, Box, Brainshark, Callidus Software, CirrusPath, Clicktools, CRMIT, DBSync, EchoSign from Adobe, Eloqua, Fliptop, FPX, HarQen, HubSpot, iHance,, InsideView, Interactive Intelligence, Lingotek, LinkPoint360, Marketo, Nuance, PerspecSys, Postcode Anywhere, Revegy, salesElement, StrikeIron, upsourceIT, White Springs, X+1 and Xactly, have announced their availability and integration today.

• By integrating with Oracle Sales and Marketing Cloud Service, ISV solutions can easily be leveraged by customers.

• By choosing Oracle Sales and Marketing Cloud Service as a sales platform, customers will continue to have complete choice of their own quoting, lead management, and sales methodology solutions, and it will all be pre-integrated with Oracle Sales and Marketing Cloud Service.

• With demonstrable integration fusing standards-based technologies, such as SOAP web services, Oracle Sales and Marketing Cloud Service customers choosing ISV integrations will also benefit from familiar ease-of-use and the Oracle Sales and Marketing Cloud Service user interface, including buttons, links, and custom objects for a rich user experience.

• ISV integration with Oracle Sales and Marketing Cloud Service also enables on-demand contextual data exchange capabilities, linking Oracle Sales and Marketing Cloud Service business data with third-party application data for a complete CRM view.

• ISVs building robust, repeatable integrations with Oracle Sales and Marketing Cloud Service can begin the process of achieving Oracle Validated Integration, an Oracle PartnerNetwork program that recognizes Oracle partner solutions with proven integration to Oracle Applications. ISVs can learn more about Oracle Validated Integration here.

• For customers, Oracle Validated Integration means that a partner’s integration has been tested and validated as functionally and technically sound, that the partner solution is integrated with Oracle Sales and Marketing Cloud Service in a reliable, standardized way, and that the integration operates and performs as documented.

• Oracle Cloud provides a broad portfolio of Platform Services, Application Services, and Social Services, all on a subscription basis. Oracle Cloud delivers instant value and productivity for end users, administrators, and developers through functionally rich, integrated, secure enterprise cloud services.

Supporting Quotes

• “BigMachines is a leader in Configure, Price, and Quote solutions in the Cloud. Our solution delivers accurate quotes directly from an opportunity, integrated with the leading Oracle Sales and Marketing Cloud application from Oracle,” says John Pulling, Senior Vice President of Products at Big Machines. “Together, Big Machines and Oracle efficiently automate changes, enabling a faster, more efficient sales process for our joint customers.”

• ”Modern marketing and sales must engage customers and prospects in real-time across the web, email, social media, online and offline channels to understand where and how to allocate their budgets for maximum return,” said Srini Venkatesan, Senior VP, Products, and Engineering at Marketo. “Alignment and integration with Oracle Sales and Marketing Cloud Service allow Marketo’s solutions to deliver innovative capabilities for sales and marketing to adapt and grow their business on the core Oracle platform for CRM.”

• “Sales incentives are the best way to drive better performance. Well-managed incentives improve the bottom line, particularly when combined with effective sales systems,” said Christopher Cabrera, president, and CEO of Xactly Corporation. “With Oracle Sales and Marketing Cloud Service and Xactly working together, customers gain insight and efficiencies. The combination can create more effective compensation programs while motivating sales to work to its full potential.”

• “The tremendous integration of leading ISVs with Oracle Sales and Marketing Cloud Service is a testament to the undeniable business value and demand from customers,” said Anthony Lye, SVP of Oracle CRM. “Oracle Sales and Marketing Cloud Service continues to define the industry, and we are proud to work with these leading ISVs to help users simultaneously maximize sales and revenue and extend their current deployments for a deeper and single customer viewpoint.”

Supporting Resources

Oracle Sales and Marketing Cloud Service
Learn More About Oracle Cloud
Oracle Cloud
Like Oracle Cloud on Facebook
Follow Oracle Cloud on Twitter
Read the Oracle Cloud Blog
Oracle OpenWorld 2012
Oracle OpenWorld 2012 Keynotes
Like Oracle OpenWorld on Facebook
Follow Oracle OpenWorld on Twitter
Oracle OpenWorld Blog
Oracle OpenWorld on LinkedIn
Oracle CRM on Social Media
OracleCRM on Facebook
OracleCRM on YouTube

About Oracle Validated Integration

Oracle Validated Integration, available through the Oracle PartnerNetwork (OPN), gives customers confidence that the integration of complementary partner software products with Oracle Applications has been validated, and the products work together as designed. This can help customers reduce risk, improve system implementation cycles, and provide for smoother upgrades and simpler maintenance. Oracle Validated Integration applies a rigorous technical process to review partner integrations. Partners who have successfully completed the program are authorized to use the “Oracle Validated Integration” logo. For more information, please visit at

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle’s partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base, and business opportunities. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise, and proven success. To find out more, visit

About Oracle OpenWorld

Oracle OpenWorld San Francisco is the most important educational and networking event of the year for Oracle technologists, customers, and partners. This information technology event is dedicated to helping businesses optimize existing systems and understand upcoming technology breakthroughs. The conference, which draws more than 50,000 attendees from over 140 countries, offers more than 2,100 educational sessions, 400 product demos, and exhibitions from 450 partners and customers showcasing applications, middleware, database, server and storage systems, industries, management, and infrastructure – all engineered for innovation. Oracle OpenWorld 2012 is being held on September 30-October 4 at The Moscone Center in San Francisco. For more information, please visit Watch Oracle OpenWorld keynotes, sessions, and more live on YouTube. Join the Oracle OpenWorld discussion on Twitter, Facebook, and the Oracle OpenWorld Blog.

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ:ORCL), visit


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Contact Info:

Susie Penner

Aaron Wessels
Blanc & Otus

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Tags: Integrated Offerings, Leading ISV Integration, Marketing Cloud Service, Oracle Announces, With Oracle Sales and

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