Life Sciences CRM On Demand for Sales Force Effectiveness

October 4, 2011

About the session:

Oracle CRM On Demand Life Sciences Solution has provided world-class CRM for maximizing the value of customer relationships and driving superior business results. The growing demand in the market arena and the needs of pressurized Sales and Marketing departments of Pharmaceutical industry, has led to a variety of updates in the new release. To know more about these updates and add-ons and other industry trends, join the discussion on ‘Life Sciences CRM On Demand for Sales Force Effectiveness’ in the OOW-2011. 

Snapshot of the session:

To give you a brief, the session will be describing, Oracle’s strategy for competing in the new commercial environment, incorporating solutions from the Oracle portfolio such as Oracle CRM On Demand; Oracle Business Intelligence; and mobile, Web, portal, and master data management solutions. 

Our Expert’s View Point:

According to our CRM Expert Mr. Suresh, with the new R19 release, Life sciences solution has undergone a lot of modifications and added features. The result is more built-in features, less customization, and increased user adoption. 

The new features added include:

  • Smart Card planning
  • Mass Message Planning
  • Allocation
  • Medical Education Events (MedEd)
  • ContactStateLicenses 

He expects the session to talk more about these features and other updates related to the Life Sciences CRM. Going forward, he looks forward to a widespread usage of Life Sciences CRM.  

Session Details:

Date: 6th Oct, 2011 Thursday                                                                       

Time: 10:30 AM, WestinSan Francisco – Franciscan II


  • Jennifer Cain

Principal Product Manager


  • Piers Evans



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